Dakexpo Inc. organized 5 of the Hungary’s largest franchise expos between 2004 and 2008. We started our franchise consultancy in 2004 and supported the expansion of several start-ups and large businesses. We have worked with over a hundred Hungarian and international brands over the course of this time, such as DIEGO (flooring, textiles and interior decoration), BENU Pharmacies (Europe’s largest pharmacy franchise) and the AXA Bank.
Contents of the cooperation
- Re-designing the franchise concept
- Simplifying and updating of existing business models
- Rewriting of the franchise documentation (Brabdubg, Operations and Marketing Manual), adapting them to DIEGO’s changed operations
- Assistance in foreign expansion and franchisee recruitment
- Preparation of franchise sales materials (presentation, brochure)
- Updating the content of the website for franchise partner marketing.
Contents of the cooperation
- Adapting the concept to the Hungarian market
Updating the manuals for domestic operation and expansion - Preparation of the Design Manual according to the new standards
- Assistance in the selection of franchise partners
- Cooperation in international tenders and awards applications
Contents of the cooperation
- Setting up the franchise concept, determining the fees (entry fee, royalty, marketing fee)
- Creating a business plan for franchise partners
- Franchise presentation, website and application form design
- Setting up the process for the management of the franchisor
- Determining the training of prospective partners
- Development and writing of franchise manuals
Contents of the cooperation
- Setting up the franchise concept, determining the fees (entry fee, royalty, marketing fee)
- Creating business plan for franchise partners
- Marketing and franchisee recruitment
- Franchise presentation, website and application form
- Setting up the monitoring and training of the franchisees
- Preparation of franchise manuals (Branding, Marketing, Operations and Opening manuals)
